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The Noerr Programs Shares the Heart of Santa at its Fifth Annual Santa University

Arvada, CO—The Noerr Programs kicked off Christmas in July 13 with 75 naturally-bearded gentlemen learning how to Create Holiday Magic! and give back to their communities in preparation for their role in hundreds of shopping centers across the country. The Noerr Programs is the leading marketing and digital event imaging company that provides The Santa Photo Experience at venues nationwide for the young and the young at heart. 

The four day-training, July 13-16, began with a community service project called Read, Learn & Be Merry! Filling 1,000 bags with books and gifts, they joined a list of partners who support Colorado READS:  The Early Literacy Initiative.  The book bags are being be delivered to Colorado children served by Save the Children, Hope House of Colorado and Arvada Santa House. 

Santas also signed up to mentor children in Colorado and across the U.S., through Save the Children's after school programs, encouraging children to read.

Speaking at Santa University, Andrew Freedman, chief of staff for Lt. Governor Joseph Garcia, said from the moment a child is born, language and literacy skills begin to develop. That's why, earlier this year Governor Hickenlooper signed a bill called Colorado Reads: The Early Childhood Literacy Initiative. 

"Providing opportunities for children to develop these skills at an early age cements their path to higher academic achievement," said Freedman.

According to Judy Noerr and Philip Byrne, co-CEOs of The Noerr Programs, the initiative is a call to action for all of us to get involved in some way—large or small—to support children in the essential life skill of learning to read.

"As a local Colorado-based business, we are honored to support this initiative. Today we are doing that through our partnership with Save the Children's early childhood education and school-aged literacy programs, said Byrne. 

"For the past two years, The Noerr Programs has partnered with Save the Children to provide support to the over 15,000 children they serve across the country. Save the Children is helping to ensure children learn to read and continue to improve in order to break the cycle of poverty," he said.

"We believe that our support has truly made a difference in the lives of children living in poverty across the United States—and right here in Colorado," said Judy Noerr.  "We are help to put children on a lifelong path to success through reading proficiency."

Also speaking at the event was Amy Rogers, director of Resource Development for Save the Children, an organization that works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need. 

Rogers spoke about the partnership with The Noerr Programs.

"Save the Children has 11 Early Childhood education programs in Colorado serving 600 children ages 0-5 and one school-based program serving over 200 children grades K-12," she said.  "Partnering with organizations such as The Noerr Programs allows us to reach many more children each year."

About The Noerr Programs

Celebrating 23 years in business, The Noerr Programs of Arvada, is an industry leader in turn-key digital event imaging and marketing promotions, providing the Santa and Bunny Photo Experience at hundreds of regional shopping centers and venues nationwide. Founder and CEO Judy Noerr's love of the holidays and performing arts provides the inspiration behind the magical experience, which is the focus of every Noerr-operated set.  Visit www.NoerrPrograms.com

About Santa University

Each year, scores of Noerr Santas travel to Colorado from around the country to attend Santa University in Arvada. Natural-bearded gentlemen in red designer suits learn to Create Holiday Magic® as a Noerr Santa, in preparation for their role in hundreds of shopping centers across the country. Each year, acts of kindness kick off Santa University.  As part of the fifth anniversary of Santa University, Santas fill 1,000 gift bags with books and toys for Colorado children during their Operation Santa's Stocking service project.

About Save the Children's U.S. Programs
Save the Children works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need.  Save the Children's early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 185,000 children in the United States last year alone.  Visit www.savethechildren.org/usa.